Craftslane

Craftslane is a global player, enabling thousands of crafters across the country and worldwide, to explore their artistic and crafting passions with their vast range of products.

We helped them strategize a comprehensive website for all of their products across different verticals ranging from Gifting to Art & Craft to Home Decore. We mapped the user journey along the way to tap into the different categories their products can be categorized under. We made it easy for the users to explore the different products on the website while building a strong visual language and graphics complementing the user interests.